Real Estate CRM Software
In this digital age, nearly every successful realtor uses a customer relationship management (CRM) software program to improve their overall business operations. There are many benefits of using it as a way to increase and drive business growth. See below for some of the key reasons to invest in real estate CRM.
1. Immediate Responses
By responding immediately to prospects’ inquiries, you can better meet the needs of home buyers and home sellers, helping to generate more business. You can create an automated response so clients and potential customers will hear back from you immediately.
Even an act as simple as letting the customer know that the message has been received and you will respond as soon as possible can be reassuring to the potential customers. This is the key to starting a good client relationship. It can also help ensure the prospects don’t turn to your competitors.
2. All Information in One Place
Most successful real estate companies have a variety of lead generation sources, such as social media, websites, and more, so storing all these responses on separate databases would be inefficient. Using a Ixact CRM system allows you to consolidate all the information into one place. Contacts can be easily collected and stored, offering you total ease of access for the future. No lead will fall through the cracks.
3. Lead Intelligence
CRM will allow you to pick up on customer and market trends over time. It wouldn’t be suitable to send a client property listings that don’t relate to what they are interested in. CRM allows you to gain the lead intelligence you need to meet your clients’ needs.
4. Keeping in Touch
Perhaps more important than generating new leads is keeping in touch with past and current clients and meeting their needs when possible. In a recent study, 88% of property buyers said they’d use their most recent agent again; however, only 12% followed through. This is likely because their agents didn’t nurture and continue the relationship after the sale. Providing automated reminders or holiday messages in your CRM enables you to effortlessly keep in touch, staying top of mind.
5. Automated Tasks and Workflow
Certain tasks can be automated in your CRM, allowing you more time on closing deals than than worrying about administrative tasks. Sending follow-up emails and booking meetings, for example, can be automated. Saving time can give you the ability to focus on business growth rather than repetitive tasks.
6. Instant Feedback
Good CRM software will enable you to track clients’ behaviours, such as which emails they looked at and which listings they clicked on. This helps you better understand what works and what doesn’t. Over time, you can determine and act on positive patterns that lead to business growth, as well as adjust your communication strategy to eliminate actions that hinder growth.
Good real estate CRM software can help promote business growth and ensure you can effectively compete with the top realtors in your area. It’s well worth the investment to get your customer database growing quickly.
Customer Relation Management (CRM) is a platform that is created to help businesses to manage customers effectively. Every successful real estate company is using the software to enhance its operations and offer customer satisfaction. Some people also view CRM as the policy and philosophy of businesses. However, the benefits of real estate CRM are not debatable regardless of a company’s definition of CRM.
1. One place for information
Most successful real estate companies have an array of generation streams. They get information from their websites, direct mails campaigns, social media platforms, online advertising, and sphere of influence. Businesses find it overwhelming to consolidate data from all these lead generation sources in one place. It can also be inefficient. However, CRM platforms enable real estate companies to combine information from all its lead generation sources in one place. That allows easy collection and organization of contacts to enable companies to quickly access data from various platforms such as tablets, desktop computers, laptops, and mobile devices.
2. Keep in touch with previous customers
Most companies think that the primary function of CRM is to aid in cultivation and management of new prospects. While that is important, don’t also forget to serve your current or past clients. People don’t usually purchase homes that often because years can pass before you buy another house. Over the years, customers will forget their real estate agents. To avoid such scenarios, real estate agents should keep in touch with their past customers so that they don’t forget about them. One of the perfect ways to achieve that is to invest in real estate CRM.
3. Immediate responses
Successful conversations are enhanced by prompt responses to inquiries, especially online questions. Many real estate platforms have an auto-response feature that companies can program to offer an immediate response to their contacts. Also, you can customize the auto-responses that are particular to contacts.
4. Automated tasks and workflow
A company can use CRM platforms to combine the personal touch they want to achieve with the ease of automation. CRM platforms remember essential dates for your company such as anniversaries so they can do something with the dates. You can just compose emails then program your CRM software to send the emails on important dates such as anniversaries or parties.
5. Instant feedback about what works
Many real estate agents are guilty of throwing things out there with the hope that they will work. However, a business that can track what works and doesn’t work for it has the highest chances of succeeding. An active real estate CRM gives information about click-through link rates, open email rates, and the listings that customers are looking. The platform ensures that real estate companies focus on what works for them without guessing and hoping that it will work effectively.
The real estate industry is highly competitive. Today’s successful real estate agents find a way to develop and maintain great relationships with clients. Their efforts foster repeat business and referrals, which may give them an edge in the marketplace. Top real estate agents often do not become successful without a little help. A real estate CRM, or customer relationship manager program, may provide you with the ability to better manage relationships and to improve in other areas in important ways. While there are many outdated CRM programs on the market, the most innovative programs have modern features that offer true benefits to busy professionals.
1. Cloud-Based Technology
An outdated CRM gives you access to reporting functions, data management and more on a single computer or inside your office on networked computers. More advanced programs, however, are cloud-based. This means that you can potentially access the data from your smartphone, your laptop or any other device that has an Internet connection. Because real estate agents are on-the-go, cloud-based technology is critical for a CRM. This feature allows you to work more efficiently from any location.
2. Robust Marketing Capabilities
Real estate agents continue to use old-school marketing efforts, but many are also embracing modern technology for improved marketing results. Social media marketing is increasingly important to real estate agents. It enables you to remain in contact with your customers in a non-invasive yet direct way. It also fosters two-way communication. The best real estate CRM programs today have compatibility with social media platforms for simplified marketing efforts. These improved marketing capabilities enable you to boost results while also saving time.
3. Enhanced Reporting Features
Older CRMs usually have basic reporting features, but real estate agents can benefit from more expansive features. Modern CRMs are available with faster and more robust reporting features. These features make it easier to customize reports as well as to share them or update them as needed. The ability to save time and generate better reports is essential. After all, you must review and analyze reports in order to stay on top of your efforts.
4. Data Integration
Some real estate CRM programs require you to manually enter new data or to upload entire spreadsheets of data. While this may suffice in some cases, it is not always the most efficient option available. A modern CRM program may have exceptional data integration capabilities that can help you to save time while keeping your records updated.
A CRM designed with these modern features may help you to boost your professional efforts and to enjoy more productive and profitable results. If you are looking for a new CRM today, look for a program that offers at least some of these new and beneficial features.
Customer satisfaction should be your priority as a businessperson. After all, customers are the most invaluable assets for any business. They bring in revenues, provide helpful feedback and help generate new concepts and ideas. A CRM software can enable you to improve the satisfaction rates of your customers. Here are some of the benefits you can get from a real estate CRM.
1. You Become More Organized
A CRM software helps you organize business information in a systematic and accurate manner. As a real estate agent, you are likely to generate leads from multiple sources, such as social media channels, advertisements, affiliate marketers, referrals, email campaigns, websites and social cycles. Keeping and tracking information for individual sources can be very tiresome. A CRM software brings together all these sources under one roof. You can easily consolidate information from different sources into one place. This makes it easier to get access to information from different devices, including laptops, desktops computers, smartphones and tablets.
2. Faster Response
How you respond to customer complaints and queries determines their level of satisfaction. If you take longer to respond, you will most likely lose them to your competitors. A real estate CRM allows you to respond to customer complaints and queries promptly. You only need to turn on the auto response feature and you are good to go. You can even set the CRM to offer a more personal and specific response. For instance, if you are out of office, and you want to notify your customers that you are not around, you can simply record a short message and use it as a response.
3. You Can Track Past Clients
Past clients have a say in your business. They are your brand ambassadors out there. Hence, cultivating a meaningful relationship with them can lead to positive reviews for your firm and increase the number of referrals you get. A CRM allows you to build such relationships with your past clients. Using the software, you can keep track of their birthday, wedding anniversaries and other important events in their lives. Just create emails congratulating them during these important events and let the CRM send them automatically.
4. You Can Easily Personalize Services
As a real estate agent, you interact with a lot of people hoping to sign them up as customers. You will need to record their details, including their interests, the type of homes they want and their personal preferences. You can key in these details in the CRM and use them to offer more relevant and personalized services. Doing so will enable you to attract more customers.
Customer relationship management is getting easier as a result of advanced software. However, you need to make sure that you have the right CRM for your real estate business. To avoid buying the wrong software, there are a few tips that you can follow.
Tip 1: Be Sure It's Cloud-Friendly
Your CRM software is going to be a lot easier to use if it's friendly with the cloud. This means you should be able to access at least some features in the cloud. It will allow you to access information about clients when you're out on the go. If you're in the middle of an open house and want to access a client or you're getting ready to show a house, you are connected with all of the data you could need. Such a feature makes it easier to spend more time in the field and less time connected to a computer at the office.
Tip 2: Explore the Features
You will quickly find that there are a lot of features inside of different programs made for the real estate industry. You don't want to use more than one program if you can help it. As such, you need to find a program that has all the features you could ask for.
When you can house information about your clients and the houses that you have listed in one program, it will help you to stay more organized. It will also ensure that you have access to everything at your fingertips to answer inquiries and provide better customer service.
Tip 3: Ensure It's Flexible
You're probably going to grow your real estate business over time. This means you need your CRM to offer flexibility. If it cannot grow and expand with you, it's only a matter of time before you grow out of your software program.
Tip 4: Read Reviews
Be sure to take the time to read reviews about the CRM that you are considering. Other users will have something to say about the features, the ease of use, and the value for the money. By reading up on what real users have to say about the program, you can decide whether it's going to provide you with the tools and support that you need. If people who have similar needs to you are raving about the program, you can buy the same program with a greater level of confidence.
Tip 5: Ask for a Demo
It's hard to know if you're going to like the software until you get to use it. Many CRM companies will provide you with a demo if you ask. The benefit of this is that you will get to see the interface and experience how the program works. You can decide if it's easy enough to use and offers the features you need.
When you take the time to explore the options for IXACT CRM, it will make it easier to buy with confidence. There are many software programs out there. By ensuring it has all of the features you need and has a good reputation in the marketplace, you can get the value for your money.
Are you feeling overwhelmed at the prospect of trying to keep on top of all the tasks you need to perform as a real estate broker or agent? If so, customer relationship management software can help you get organized, keep track of your leads and maximize your real estate sales opportunities.
Considering that there are more than a hundred different options for real estate Ixact CRM software, it can be challenging to choose the option that's exactly right for you. Look for the following 6 characteristics when you select the customer relationship management software you'll trust for your real estate business needs.
1. It Offers MLS Integration
If you want to truly simplify the process of sharing appropriate properties with your current leads, MLS integration is a must. This feature makes it easy to sort and send just the right properties that your clients might want to look at.
2. It Integrates With Your Calendar Application and Mobile Phone
Each real estate transaction comes with its own deadlines. Keeping your calendar organized is essential. Since a lot of your appointments will be made through text messages, phone calls and emails, it's helpful to have one universally accessible spot to organize them all. If your CRM software offers this option, it can be much more convenient than jumping back and forth between multiple communication platforms.
3. It Collects Leads from Multiple Sources
New real estate sites are becoming available at an astonishing rate of speed; the more that become available, the more challenging it becomes to keep on top of all of them. There is no longer any sense in trying to do this manually because your CRM software can handle the task of organizing leads from multiple sites such as Zillow.com, Trulia.com and Realtor.com in one logical place for easy access and follow-up.
4. It Simplifies the Process of Emailing Your Contacts
Some CRM software providers offer capabilities for organizing your contacts into various groups, customizing group-appropriate email campaigns and scheduling email newsletter sends. If you have a large list of contacts, having access to these features will allow you to maximize your ability to almost completely automate communications with each of your contacts at appropriate intervals.
5. It Helps You Automate Your Routine To-Do List
As a real estate broker or agent, you probably find yourself either doing the same tasks over again or perhaps sometimes forgetting to do them. For example, when was the last time you sent out postcards or personal notes to your list of contacts? When was the last time you checked in with your prospects on social media? What other tasks are you forgetting to do that you want to keep on top of? Many customer relationship management software packages come with built-in features that help you to manage your task lists and automate the process of delegating to and following up with your team members.
6. It's Easy to Set Up and Use
This is arguably the most important feature of all. If you aren't able to get beyond setup phase, any CRM software is useless. If you don't find your software intuitive to use, you're unlikely to actually use it -- which defeats the purpose of having it. When you shop for software, look for customer reviews that mention ease of use; if the software you're considering offers a trial period, take advantage of it and evaluate whether you find it workable.
These are the top 6 traits that knowledgeable real estate agents and brokers tend to look for when choosing CRM software. If you can find reasonably priced software that meets all of these criteria, you'll be well on your way to simplifying your everyday workload.
Real estate agents need to have a regular supply of clients looking to buy or sell properties. Connecting with people who are looking to sell a residential or commercial piece of property can be a challenge because there is a lot of competition. Real estate agents who are adept at the use of technology may find the most clients in today's fast-paced real estate industry. Consider these four high-tech ways, including CRM for real estate, that real estate agents can recruit new clients for buying or selling property.
Use CRM for Real Estate
Customer relationship management software, or CRM for real estate, makes it easier for real estate agents to track their client contacts. An agent could keep a listing of contacts whom he or she has reached out to. Past clients could be kept in another file. Having this information at hand makes it easy to find people who might finally be ready to buy or sell a property in an area that has a hot real estate market. IXACT CRM for real estate also allows agents to connect with recent customers and ask about their experiences.
Connect With Consumers on Social Media
Social media is an ideal way to connect with property owners who may be getting ready to sell or people who may be preparing to buy a home or property. One way to do this on social media is through paid ads. Another way is to establish a business page and regularly post content about recent sales of properties, tips on how to prepare to buy or sell a home and advice on completing a real estate transaction.
Offer Referral Incentives
Referral incentives are a great way for real estate agents to find new clients. When a customer is happy with his or her experience, real estate agents could ask that person to make referrals. A referral incentive program with gift cards, donations to a charity in the referrer's name or some other option could help to inspire past customers to refer their friends or family to a particular real estate agent.
Employ Viral Marketing Campaigns
Viral marketing campaigns are also an effective and high-tech solution to getting new leads for real estate transactions. Agents could deploy a viral marketing campaign by way of email, on their websites or through an opt-in news letter. Some fun videos about real estate or use of Youtube for advertising could also hep to generate new sales leads. Real estate agents could also advertise on popular Youtube channels or on the websites of local pages in order to attract more attention to their agencies.
Real estate CRM software is designed to take the time and effort out of regularly communicating with active clients, touching less active leads on a regular basis and more. These programs provide you with a convenient way to organize and maintain a database of clients as well as to manage marketing efforts to them, and as a result, you can stay more organized and can save time and energy. However, there are many real estate CRM software programs that have been specifically designed to benefit professionals in this industry. While you want to shop around to find software solutions that are affordable for your budget, you also need to compare features to find an option that will be most beneficial to you. As you review the options, look for these top features.
Send Market Reports to Clients
Some real estate CRM software programs offer only basic database management features, and there is some benefit associated with using even the most rudimentary solutions available. However, the cream of the crop programs provide you with the ability to send market reports to clients in real-time. Market reports may be used to help on-the-fence clients make a decision to move forward, convince some clients to buy a specific property and more. Because the ability to send market reports to clients is automated, this can save you time and energy in your work activities.
Keep Clients Updated With Changes to Listings
Some clients may want you to keep them updated to changes with specific listings, and it can be difficult to keep up with all of the requests various clients make on your own. For example, clients may want to know when a property listing has a price reduction. The software program can monitor listing activity on your behalf and can automatically send an alert to your clients as well as to you when a price reduction occurs.
Manage Client Follow-Ups
While there may be some clients that you communicate with on a regular basis, there may be other clients that are less active currently. These are clients who are on the sidelines for the time being but who you may still want to touch periodically with marketing. The best real estate CRM software program is one that allows you to automate these touches to save time and effort.
As you can see, the best real estate CRM software program is one that takes the time and hassle out of client touches and marketing. These programs can truly save you countless hours of work and can make you more effective in your efforts. As you compare the options available, look for these top features in your CRM software program.
In every business, there is a big space for accommodation of Customer Relationship Management (CRM) software. The space is even bigger when it comes to the real estate industry. Characterized by tight competition with constantly changing clients, the sector cannot afford to overlook the importance of real estate CRM software in almost every of its undertaking. Nevertheless, how well you use it will determine its real benefits to you and how big a competitive edge you’ll get over your rivals.
Organization of Crucial Information
In the modern real estate arena, lead generation tools are a necessity. Most real estate agents have several lead generation sources. They include websites, social media platforms, online advertising, direct mails as well as spheres of influence. Trouble comes in when you have to manage each of the databases for all the available sources of lead generation. It is not only tiring but also timing wasting.
Latest Real Estate CRM Software allows you to bring all your lead generation sources into one place. Therefore, you will be able to collect and organize your contacts easily and quickly. In addition, you can use various devices to access the information. They include laptops, smartphones, tablets and the desktop computer in your office.
Personalization of Services
CRM software enables you to record information about your prospects. You can include the neighborhoods they are interested in, the type of homes they want, their price range, number of bedrooms and even smaller details such as thetype of flooring. Thus, you will be able to personalize the services you offer your prospects and get better chances of converting them to real clients.
Automation of Tasks
Any technological innovation that comes with no automation is hardly worth its name. Efficient real estate CRM software should not only create a personal bond between you and your clients, but also ease your work through automation. For instance, it should remember such events as the day you sold a home to a past client as long as it is programmed to do so. Thus, all you have to do is compose a congratulatory email and feed to your CRM system and they will receive it on their big day. This will go a long way in keeping in touch with your past clients and prompt them to get in touch when they are in need of something that concerns your profession.
While they are all aimed at offering you a chance to make your work easier and enhance efficiency by incorporating technology into your profession, real estate CRM software are not alike. The best way to choose one that is most suitable for you is to know your needs first and pick the one that is likely to fully satisfy them. Remember, CRM software developers are always coming up with more efficient software than the last one. You should, therefore, keep your eyes open for exciting new innovations.
With the contacts and leads you obtain from your multi-faceted real estate marketing efforts, your business needs a reputable, reliable Real Estate CRM system. A spreadsheet, Word document, Outlook, or Excel are not CRM programs, and neither are those sticky notes slapped on your computer screen. What you need is a genuine database that manages your relationships and entire contacts list professionally.
These days, however, customer relationship management systems are more than mere databases that hold client names and contact details like phone numbers and email addresses.
Real Estate CRMs Are Intuitive
This is 2016 and the software employed for your real estate business should be effective, quick, and easily navigable. If the system takes you half an hour to just understand how to use it effectively, then that is outdated software.
Widely Accessible and Cloud Based
The latest and most current CRM Real Estate tools come with apps that are compatible with iPads, iPhones, Androids, and other types of popular mobile devices so that you can work and stay in touch when on-the-go.
File-sharing and storing have become effortless and easy thanks to the advent of cloud computing. Today, the best CRM solutions will allow you to store and access your files on the cloud.
No professional today wants a one-fit-all CRM solution. The available software can be customized to your specific real estate sales and marketing needs, effectively taking your business to the next level.
Automated Marketing and Real-Time Tracking
The days of manually sending out those marketing emails and physically publishing marketing collateral are long gone. Leading Real Estate CRM software offer you the opportunity of scheduling tasks well-ahead of time, and to automatically communicate with your contacts.
If you want to know which of your clients have downloaded or filled a form from your website, or to check the email open rates, this is now possible with today’s CRM solutions.
Foster Client Relationships
Without an effective CRM tool or a proper database platform, tracking your valuable relationships and managing your contacts becomes quite challenging. Your relationships are what drive future business.
If your past clients are not well-categorized and organized in a viable software platform, getting suitable message dispatched to them becomes practically impossible and chaotic, taking lots of valuable time. A good CRM ensures that you can send out the right message, at the right time, and to the right people.
There are lots of benefits and conveniences offered by real estate customer relationship management systems. Each CRM solution is bound to be slightly different from the next one, so it’s important to assess your own Real Estate CRM needs.
Always remember that there are many CRM options available that not really real estate–specific, so it’s vital that you carry out your own due diligence, seek recommendations, and then determine the one that is most suitable for your real estate sales and marketing needs.