Real estate agents need to have a regular supply of clients looking to buy or sell properties. Connecting with people who are looking to sell a residential or commercial piece of property can be a challenge because there is a lot of competition. Real estate agents who are adept at the use of technology may find the most clients in today's fast-paced real estate industry. Consider these four high-tech ways, including CRM for real estate, that real estate agents can recruit new clients for buying or selling property.
Use CRM for Real Estate
Customer relationship management software, or CRM for real estate, makes it easier for real estate agents to track their client contacts. An agent could keep a listing of contacts whom he or she has reached out to. Past clients could be kept in another file. Having this information at hand makes it easy to find people who might finally be ready to buy or sell a property in an area that has a hot real estate market. IXACT CRM
for real estate also allows agents to connect with recent customers and ask about their experiences.
Connect With Consumers on Social Media
Social media is an ideal way to connect with property owners who may be getting ready to sell or people who may be preparing to buy a home or property
. One way to do this on social media is through paid ads. Another way is to establish a business page and regularly post content about recent sales of properties, tips on how to prepare to buy or sell a home and advice on completing a real estate transaction.
Offer Referral Incentives
Referral incentives are a great way for real estate agents to find new clients. When a customer is happy with his or her experience, real estate agents could ask that person to make referrals. A referral incentive program with gift cards, donations to a charity in the referrer's name or some other option could help to inspire past customers to refer their friends or family to a particular real estate agent.
Employ Viral Marketing Campaigns
Viral marketing campaigns are also an effective and high-tech solution to getting new leads for real estate transactions
. Agents could deploy a viral marketing campaign by way of email, on their websites or through an opt-in news letter. Some fun videos about real estate or use of Youtube for advertising could also hep to generate new sales leads. Real estate agents could also advertise on popular Youtube channels or on the websites of local pages in order to attract more attention to their agencies.