In this digital age, nearly every successful realtor uses a customer relationship management (CRM) software program to improve their overall business operations. There are many benefits of using it as a way to increase and drive business growth. See below for some of the key reasons to invest in real estate CRM.
1. Immediate Responses
By responding immediately to prospects’ inquiries, you can better meet the needs of home buyers and home sellers, helping to generate more business. You can create an automated response so clients and potential customers will hear back from you immediately.
Even an act as simple as letting the customer know that the message has been received and you will respond as soon as possible can be reassuring to the potential customers. This is the key to starting a good client relationship. It can also help ensure the prospects don’t turn to your competitors.
2. All Information in One Place
Most successful real estate companies have a variety of lead generation sources, such as social media, websites, and more, so storing all these responses on separate databases would be inefficient. Using a Ixact CRM system allows you to consolidate all the information into one place. Contacts can be easily collected and stored, offering you total ease of access for the future. No lead will fall through the cracks.
3. Lead Intelligence
CRM will allow you to pick up on customer and market trends over time. It wouldn’t be suitable to send a client property listings that don’t relate to what they are interested in. CRM allows you to gain the lead intelligence you need to meet your clients’ needs.
4. Keeping in Touch
Perhaps more important than generating new leads is keeping in touch with past and current clients and meeting their needs when possible. In a recent study, 88% of property buyers said they’d use their most recent agent again; however, only 12% followed through. This is likely because their agents didn’t nurture and continue the relationship after the sale. Providing automated reminders or holiday messages in your CRM enables you to effortlessly keep in touch, staying top of mind.
5. Automated Tasks and Workflow
Certain tasks can be automated in your CRM, allowing you more time on closing deals than than worrying about administrative tasks. Sending follow-up emails and booking meetings, for example, can be automated. Saving time can give you the ability to focus on business growth rather than repetitive tasks.
6. Instant Feedback
Good CRM software will enable you to track clients’ behaviours, such as which emails they looked at and which listings they clicked on. This helps you better understand what works and what doesn’t. Over time, you can determine and act on positive patterns that lead to business growth, as well as adjust your communication strategy to eliminate actions that hinder growth.
Good real estate CRM software can help promote business growth and ensure you can effectively compete with the top realtors in your area. It’s well worth the investment to get your customer database growing quickly.