In most industries, contractors and company owners understand and respect the value of their customers. They know that maintaining these relationships is just as important as building new ones. They also recognize that staying in touch with existing clients is far cheaper and much less labor-intensive than attempting to find new prospects and convert them. This, however, is not always the prevailing belief in the CRM Real Estate
industry. Some agents let their contacts fall by the wayside after bringing deals to a close. It can take years for property owners to ever need their services again. In reality, however, these are among the most important business relationships to maintain. Following are several reasons why.